Justin Grayston
Head of Customer Engineering, TMEGA @ Mid Market Enterprises, UK/I
Google Cloud
With a career spanning nearly 25 years, Justin Grayston currently leads Customer Engineering for Google Cloud’s Media, Entertainment, and Telco practice in the UK & Ireland. His background is rooted in digital experiences for large-scale live events, having played a key role in historic events like the London 2012 Olympics and the Royal Wedding on Youtube. Today, Justin balances his leadership role with a passion for creative experimentation, collaborating across Google on AI-driven research projects—such as Aeneas (Google DeepMind) and Fabricius (Google Arts & Culture) and agentic workflows; he was a project lead in last year's award-winning IBC Accelerator project, AI Agent Assistants for Live Production.
Sessions
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IBC Accelerators R&D Spotlight: AI Agentic Workflows for Live Sports, Personalisation, Connectivity & Quantum Security14-May-2026SMPTE Media Technology Conference Europe