Exhibitor Press Releases

London, UK – 11 May 2026 – CETA Software, the post-production management platform trusted by studios for bidding, scheduling, billing, and reporting, has introduced Morpheus, an AI-powered reporting and analysis tool that turns complex production data into clear, actionable insights. 

With Morpheus, users can surface KPIs, generate charts and graphs, or receive tailored reports in seconds, using a simple natural language prompt. 

“Morpheus is the next step in our mission to simplify post-production management,” said Samuel Edney, Managing Director at CETA Software. “For over 30 years, we’ve been working with complex production data and trying to accommodate varied customer requirements into a unified report pack. With Morpheus, we’re giving studios a more powerful way to explore that data, ask better questions, and get the answers they need — when they need them.” 

Key features include: 

• Real-time analysis of budgets, profit margins, timelines, and resources.
• Benchmarking against other projects. 
• Risk assessments and anomaly detection. 
• Easy-to-digest visuals and reports for producers, CFOs, and clients. 

Morpheus supports a range of AI providers and deployment options, including Anthropic Claude, OpenAI ChatGPT, Google Gemini, Microsoft Copilot and local, on-premise models via Ollama. This gives customers the flexibility to align with their own infrastructure, security requirements and preferred AI platforms, whether operating in the cloud or entirely within their own network. 

The recommended configuration uses Claude’s tool-based (MCP) approach, where the AI retrieves only the data it needs through structured queries rather than relying on a single, static prompt. This results in more accurate, efficient analysis — particularly for areas such as resource planning and bid-versus-booked performance — while maintaining full control over data access and usage. 

All CETA customers will receive one complimentary Morpheus licence for a limited period at no additional charge, with the option to add additional user seats.  

Morpheus forms part of CETA’s broader AI roadmap, which will expand its capabilities beyond project-level analysis into wider reporting, bidding, and scheduling workflows. Future developments will include AI-assisted insights across entire facilities, automated reporting and operational processes, intelligent workflow orchestration, and tools to support data-driven bidding and resource planning — all built on the same foundation of secure, customer-controlled data access.