Working With AI: The New Skills for Film, TV and Content

14 May 2026
AI Media Zone (Gallery Level)
AI Media Zone

Artificial intelligence is rapidly transforming the media and entertainment industry—from content creation and post-production to audience insight, personalisation and distribution. But what skills do today’s professionals actually need to thrive in an AI-powered world?

From understanding generative AI tools and prompt engineering to data literacy, workflow integration and ethical decision-making, we’ll break down the core competencies that creatives, technologists and executives must develop to stay competitive.

Hear from industry experts on how AI is reshaping roles across production, post and commissioning—and what individuals and companies should be doing now to future-proof their careers and teams. Whether you’re a creator, technologist or business leader, this discussion will demystify AI skills and reveal how they can unlock new levels of creativity, efficiency and innovation across the media landscape.

Chairperson
Max Miller
Max Miller, Editor - Broadcast Sport
Speakers
Tom Box
Tom Box, Co-Founder & Joint Managing Director - Blue Zoo Animation
Jon Roberts
Jon Roberts, Chief Technology Officer - ITN
Morag McIntosh
Morag McIntosh, Solution Lead for Live Production Automation - BBC

Sponsored by:


ScreenSkills