Virtual Production: Hype vs Reality

Virtual Production has transformed the way high-end drama, commercials, and studio-based content are made—but is it always the right choice? This session cuts through the hype to explore when VP truly adds value, and when traditional production methods may still be the better option.

Bringing together leading VP experts, we’ll unpack the real-world benefits—from creative flexibility and in-camera VFX to cost efficiencies and reduced location demands—alongside the challenges, including upfront investment, workflow complexity, and talent gaps.

We’ll also dive into the practicalities: what skills are essential on set, how departments must adapt to new pipelines, the true cost of deploying VP at different scales, and whether it offers a genuinely sustainable future for production.

If you’re considering VP for your next project, this is your essential guide to making the right call.