){kind=logo}
){kind=logo}
){kind=logo}
From Viral to Valuable: How BuzzFeed UK is Winning the Creator Economy
In an era where social attention is currency, BuzzFeed UK is once again redefining what it means to be a digital powerhouse. Join Jeff Thurm, Homam Ayaso and Ada Enechi as they unpack how the creator and digital economy is fuelling the company’s next phase of growth as part of Independent Media
This keynote explores how BuzzFeed UK, one of the original homes of fandom, is harnessing creator-led content, platform-native storytelling and data-driven insights to build deeper audience connections and unlock new revenue streams. With a deeply engaged UK audience rooted in millennial culture, the team will explain why ‘growing up’ alongside this group has made BuzzFeed UK a trusted voice on entertainment, culture and everyday life.
From partnering with emerging creators to evolving their content strategy across social and owned platforms, the session will look at how agility, experimentation and authenticity are key to staying culturally relevant.
Discover how one of the internet’s most recognisable brands is transforming itself into a social-first media business—where creators are collaborators, audiences are communities, and culturally-relevant content is built for impact at scale.
)