From Screen to Stream: Can TV Producers Win at Podcasting?

As audiences fragment and on-demand audio continues to surge, many TV producers are eyeing podcasting as a natural extension of their storytelling skills. But while the fundamentals of narrative, talent management and production still apply, podcasting is not simply “TV without pictures.” It’s a distinct medium with its own economics, discovery mechanics and audience expectations.

This session explores whether – and how – TV producers can successfully pivot into podcasting. What creative shifts are required when moving from visual spectacle to intimate audio? How do budgets, commissioning models and monetisation differ? What role do platforms like Spotify, Apple Podcasts and YouTube play in shaping format and reach? And how can podcasts act as IP incubators for future TV adaptation?