From Producers to Creators: TV Producers in the New Creator Economy

13 May 2026
Creator Hub Stage
Creator Hub

As the creator economy reshapes the media landscape, traditional TV producers are increasingly moving into digital-first spaces — from YouTube and streaming platforms to independent, talent-led channels. This session explores what that shift really involves: new business models, audience relationships, data-driven commissioning, brand partnerships, and faster production cycles. 

Hear from industry professionals navigating both worlds as they discuss the skills that translate, the mindset shifts required, and how long-form storytelling, development expertise, and production values can thrive in a creator-led ecosystem. 

Chairperson
Fleur Feeney
Fleur Feeney, Senior Content Researcher - Broadcast Intelligence (MBI)
Speakers
Dan Kendall
Dan Kendall, Creative Director - Windfall Films (Part of Argonon)
James Lessell
James Lessell, Founder & Managing Director - The End TV
Jon Lloyd
Jon Lloyd, Director of Video - The Sun
Matt Richards
Matt Richards, Managing Director - Air TV
Farrah Solim
Farrah Solim, TV & Content Producer