TAMS in Practice: Adoption, Challenges and What Comes Next

13 May 2026
Post Production Theatre
Post Production

Time Addressable Media Stores (TAMS) are generating strong interest across broadcasters and content owners, but adoption is still at an early stage, with many organisations actively evaluating how they fit into existing workflows.

This session brings together industry practitioners to share real-world perspectives on where TAMS stands today. We will explore what is working, where the challenges remain, and how teams are approaching integration with non-TAMS-native applications.

This is an open discussion focused on practical experience rather than a product demo, looking at current deployments and what needs to happen next for wider adoption across production and post-production.

Chairperson
Tom Holmes
Tom Holmes, Media & Entertainment Workflow Consultant - LucidLink
Speakers
Greg Burns
Greg Burns, Director, Product Management - Reuters Imagen
Georgina Shippey
Georgina Shippey, Software Engineer (R&D Cloud-fit Team) - BBC
Chris Swan
Chris Swan, Industry Specialist Solutions Architect - AWS
Dave Travis
Dave Travis, Group Director of Content, Broadcast & Platforms - Sky

Sponsored by:

LucidLink