Politics and Platforms: Michael Gove on the Platforms Reaching The People

In an era where political messaging competes with creators, influencers and algorithm-driven content, the relationship between politics and media has fundamentally shifted. In this candid conversation, Michael Gove draws on decades at the heart of government and his experience across traditional and digital media to unpack how political communication is evolving.

From the decline of appointment viewing to the rise of personality-led platforms, this session explores how politicians navigate a fragmented media landscape where trust is contested and attention is fleeting. How do you cut through when audiences—particularly younger voters—are more likely to engage with TikTok creators than party broadcasts? What can traditional political television shows learn from the creator economy, and vice versa? Or is it too late? 

Expect sharp insights into the mechanics of influence, the risks of misinformation, and the opportunities for more authentic engagement. This is a rare chance to hear from a senior political figure who has operated both in front of and behind the media machine—offering a pragmatic view of what works, what doesn’t, and what comes next.