Do Creators Need Agents? Navigating Representation in the Creator Economy

As the creator economy matures, many emerging content creators are discovering that building an audience is only part of the challenge. From negotiating brand partnerships and managing contracts to expanding into TV, podcasts, live events and publishing, the business side of content creation can quickly become complex. This session explores why agents and managers are increasingly becoming key partners for creators looking to scale their careers. Hear how the right representation can unlock opportunities, protect your value, and help transform a growing online presence into a sustainable multi-platform brand.