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Inside ITV Studios: Scaling Generative AI from Experiment to Everyday
In this 1:1 conversation, we sit down with Paul Kerrison to explore how one of the UK’s leading production companies is embedding AI into the heart of its creative and operational workflows. From early experimentation to enterprise-wide adoption, Paul shares how his role has evolved, how teams are being empowered to engage with AI, and what it takes to drive meaningful innovation at scale.
We’ll dive into real-world use cases—from AI-generated advertising to smart editing workflows—and unpack the tools, training, and cultural shifts shaping the future of production. This session offers a practical look at how AI is transforming roles, redefining processes, and setting the direction for the next phase of growth at ITV Studios.
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