Inside the Global Broadcast: Delivering the World Games at Scale

13 May 2026
Broadcast Technology Theatre
Broadcast Technology

As CEO of International Sports Broadcasting, Ursula Romero led one of the most complex live production operations of 2025 as host broadcaster for the World Games in Chengdu. Managing a global workforce of over 1,000 crew across 20 concurrent feeds, this session goes behind the scenes of what it takes to deliver a seamless, multi-sport event to audiences worldwide.

From coordinating simultaneous feeds across multiple venues to maintaining consistency in storytelling, quality, and delivery, Ursula shares the logistical, technical, and creative challenges of host broadcasting at scale. The conversation will also explore how evolving audience expectations are driving innovation—from new camera technologies and remote workflows to experimentation in digital and immersive viewing experiences.

A must-attend for anyone interested in live sports production, global broadcast operations, and the future of audience engagement in an increasingly competitive media landscape.

Chairperson
Sarah Butler
Sarah Butler, Founder - Sport Business Connected
Speakers
Ursula Romero
Ursula Romero, Executive Producer & Film Director - International Sports Broadcasting (ISB)