Are Creators the New Development Producers?

14 May 2026
Creator Hub Stage
Creator Hub
In an increasingly digital-first era, it’s no secret that commissioning models are changing. Formats are being commissioned from YouTube to TV, brands are forming their own production companies and Broadcasters are investing to expand their digital content. This session will discuss the shift as funding moves directly into the hands of Creators and whether the majority of future formats will be crafted by digital creators instead of development producers. How will the industry respond?  
Chairperson
Emily Wilson
Emily Wilson, Development AP/Podcast Producer
Speakers
George Cowin
George Cowin, Co-Founder & CEO - Cowshed Collective
Cimran Shah
Cimran Shah, Commissioning Editor - Channel 4
Hannah Wesson
Hannah Wesson, Head of Digital Content Development - BBC Studios