IBC Accelerators R&D Spotlight: Unleashing the Superpowers of Creative Production for Immersive Audio & XR, Digital Twins, Creative Filmmaking & Audio Accessibility

13 May 2026
SMPTE Media Technology Conference Europe
SMPTE Media Technology Conference Europe

Join us for this MPTS Exclusive with a special IBC Accelerators ‘mid-term report’ as we unpack the seismic shift of creative media production, spotlighting the fast-track R&D of world-leading broadcasters, academia and cutting edge vendors who are revolutionising production and unlocking new superpowers for Audio Accessibility, Virtual Production, Immersive Music and Animation/Filmmaking. Get a sneak peek into four different Accelerator projects exploring new solutions in media innovation, from integrating immersive audio and extended reality (XR) for engaging music experiences, to digital twins streamlining pre-production and on-set workflows, to how federated AI agents, archive retrieval and ontology is enabling unprecedented creative control in animation and filmmaking, plus, the importance of audio accessibility to ensure innovative content is inclusive for all. 

Chairperson
Muki Kulhan
Muki Kulhan, Chief Innovation Officer, Executive XR Producer, Creative/5G Technologist & IBC Accelerators Lead - Muki-International Ltd
Speakers
Robin Cramp
Robin Cramp, Head of Advanced Media Production Studios - Digital Catapult
Clive Santamaria
Clive Santamaria, Chief Architect - ITV
Balazs Sari
Balazs Sari, Senior Broadcast Systems Engineer - Channel 4
Rich Welsh
Rich Welsh, Group Chief Innovation Officer - Molinare

Sponsored by:

IBC Accelerators