Game On: Cracking the Sports Creator Economy

14 May 2026
Creator Hub Stage
Creator Hub

Sports has become one of the most powerful and competitive genres in the creator economy, with fans consuming content across every platform from podcasts and YouTube to TikTok and live streaming. But with so many voices already in the game, how do new creators carve out a unique space and build an audience? In this session, we speak to two of the industry’s most popular sports content creators about how they identified their niche, built loyal fan communities and developed a distinctive voice in a crowded market. From spotting gaps in the conversation to building sustainable partnerships with brands, they’ll share the strategies, lessons and insights behind their success.

Chairperson
Datshiane Navanayagam
Datshiane Navanayagam, Broadcaster & Journalist
Speakers
Adam Clery
Adam Clery, Creative Director - The Independent - ACFC
Karel Prince
Karel Prince, Content Creator - HMRC of Football