Future Proofing Media Infrastructure: Navigating Cloud, OnPrem & the Space Between

As media organisations race to keep up with rapidly evolving production and distribution demands, the question of where to build and run their infrastructure has never been more complex or more critical. With cloud platforms offering unprecedented scalability, on-prem systems providing control and predictability, and hybrid models promising the “best of both,” how can businesses make informed decisions that support their creative, operational, and financial goals?               

This panel brings together respected technology leaders to discuss the current challenges organisations face and offer guidance behind infrastructure strategy in 2026. The discussion will explore the important considerations such as cost, performance, security, latency, sustainability, and the unique technical demands of high-resolution production and post workflows. Panellists will share candid insights and highlight common misconceptions, offer guidance on when cloud makes sense, when on-prem still wins, and why hybrid is increasingly becoming the pragmatic middle ground.