Event-Centricity in Sports Production: Monetise the Moment

14 May 2026
SMPTE Media Technology Conference Europe
SMPTE Media Technology Conference Europe

In live sports, every second counts. Event-centric workflows place the live event at the core of media production, enabling faster, more integrated planning, production, and distribution. This approach unifies technical, editorial, and commercial data into a single "Event Object" and automates operations across all stages, from pre-game to post-game. By orchestrating workflows with event-aware systems and eliminating operational silos, production teams deliver richer, more compelling content to fans across platforms while maximizing business value.

Chairperson
Polly Hickling
Polly Hickling, Learning and Development Lead - Media - Atos
Speakers
Kate Batten
Kate Batten, Solutions Architect - Qvest
Paul Charleston
Paul Charleston, Principal - Qvest

Sponsored by:

 

Qvest