Beyond the Machine: Rethinking Value in the Cloud-Native Era

14 May 2026
Post Production Theatre
Post Production

As major studios move toward automated, cloud-native workflows, the traditional way of bidding and billing for services is being forced to change. For years, the true cost of expertise was often lost in infrastructure and storage—but in a world without physical drives, those traditional line items are disappearing. This session brings together a panel of leading facilities to discuss the commercial reality of this shift. 

Chairperson
Sadie Groom
Sadie Groom, Founder & CEO - Bubble Agency & Rise
Speakers
Dan Marbrook
Dan Marbrook, Chief Commercial Officer - The Look
Becky Start
Becky Start, Head of Episodic Sales - Company 3
Richard Folley
Richard Folley, Managing Director - Splice
Rob Farris
Rob Farris, Director of Post Production - Goldcrest