AI Without Compromise: Speed, Scale & Standards

In this keynote conversation, Sarina da Costa Gomez, the first Executive Creative Director at Particle6, shares how the company is redefining production through AI and hybrid workflows — without sacrificing craft or credibility. Tasked with helping partners move faster, reduce pre-production timelines and deliver campaign work at scale, Sarina offers a grounded perspective on what it really takes to integrate AI responsibly.

From rigorous testing of industry tools to navigating compliance and ethics, Particle6 is building a reputation-first approach in a space often driven by cost and speed. This session explores why “a race to the bottom” is a risk the industry must avoid, and how AI can enhance — not replace — creative excellence.

Sarina will also spotlight Tilly Norwood, Particle6’s in-house innovation initiative, and how it’s being used to train and educate the industry on both AI and hybrid in-camera techniques. Crucially, Particle6 isn’t building proprietary tools — they’re championing accessible technologies that level the playing field.

Join us for a candid discussion on balancing innovation with integrity, and what the future of AI-powered production really looks like.