In AI We Trust - The Latest in Gen AI, Agents & Digital Twins

14 May 2026
SMPTE Media Technology Conference Europe
SMPTE Media Technology Conference Europe
The media industry continues to adopt AI across workflows, business systems and critically - in the creative pipeline. What does this mean in practical terms, how do creatives and artists lean in to AI tools and feel safe? What does ownership of training and customised models look like for high value franchise content? How does sovereign AI help protect and reassure in an uncertain world? Our panel of industry leading experts will explore how we can build trust in AI and protect the IP that our industry is built upon.
Chairperson
Rich Welsh
Rich Welsh, Group Chief Innovation Officer - Molinare
Speakers
Nic Kemp
Nic Kemp, Senior AI Engagement Manager - Adobe
Andre Roelofs
Andre Roelofs, Founder & CTO - Eurora Labs
Emma Young
Dr Emma Young, Senior Director, AI Production Technology - Deluxe