AI Ethics & Copyright: Who's Really In Control?

As artificial intelligence becomes embedded across development, production and post, the media and entertainment industry faces urgent questions around ownership, authorship and accountability. From training data and deepfakes to AI-assisted editing and synthetic performers, the lines between human creativity and machine contribution are increasingly blurred. 

This session will bring together legal experts, technologists and creators to explore who ultimately controls the output of AI systems — and who carries the risk. Are current copyright frameworks fit for purpose? How should producers protect IP in an era of generative tools? And what ethical guardrails must be established to maintain trust with audiences? 

Designed specifically for professionals working across film, television, streaming, sport and digital media, this debate will move beyond theory to practical implications and actionable guidance.