AI-Driven Media Processing - Hype vs Reality & Confronting the Hard Questions

13 May 2026
SMPTE Media Technology Conference Europe
SMPTE Media Technology Conference Europe

AI has generated intense hype, but can it deliver? This session examines what’s genuinely working today and the technical risks, limitations and unanswered questions that still shape real‑world deployments.

Speakers
James Shepherd
James Shepherd, Chief Technology Officer - InSync Technology

Sponsored by:

 

InSync Technologies Ltd