AI In Action: Real-World Creative Case Studies

AI has moved beyond experimentation and into everyday production workflows. In this practical, example-led session, leading production experts share real-world case studies of how they’ve used AI tools across development, production and post to deliver creative and commercial impact. 

From accelerating concept development and enhancing VFX workflows, to streamlining post-production and creating entirely new formats, this session lifts the lid on the tools, processes and decision-making behind the projects. What worked? What didn’t? Where did AI genuinely add value — and where was human creativity still the defining factor? 

Attendees will gain insight into the platforms being used, how teams are integrating AI responsibly and efficiently, and what it really takes to move from AI hype to measurable production results. Practical, transparent and forward-looking, this is AI without the buzzwords — just the reality of how it’s shaping content creation today.