How Stories Will Shape Our Relationship with 21st Century Technologies

11 May 2023
Broadcast Technology

How can the media and entertainment industries help the public to understand the opportunities and risks of emerging technologies? Popular culture often portrays emerging technologies such as Artificial Intelligence, the metaverse, quantum computing and green technologies either as threats to our lives and our livelihoods, or as paths to power and wealth. Yet there are many other important narratives that we can explore about these technologies, such as how to equip citizens, consumers, and children with the knowledge and skills they need to navigate the 21st century. We also need to think about how to cultivate our talent pipeline so that we remain world-leading in innovation, enterprise and national security. This talk will explore how the media and entertainment industries will help shape our evolving relationship with technology, whether that's through news reporting, documentaries, or fictional storylines and characters that illustrate the art of the possible.